Uniqueness: Make sure you use an implicit approach in your communication, create an interactive experience around the message by making it implicit.

Brand relevance: The key to an effective on-ground activation marketing campaign is to create a set of activities that align with the targeted audience and help them get connected with the product.Integration: The most effective on-ground activation to boost engagement is the combination of different advertising mediums like digital, print and radio.How to create a powerful on-ground activation campaign? It’s highly personalized and can be customized according to the brand’s requirements.On-ground activation is one of the best marketing techniques to boost engagement and brand awareness quickly.On-ground activation marketing campaigns are useful when brands want to rise above the cluttered market space.While, the basic purpose of doing an on-ground activation campaign is to engage the customers and boost the engagement, here the following other reasons to choose on-ground activation programs: On-ground activation campaigns deftly create and encourages the sensory, emotional, and rational experiences to make a lasting impact on brands’ targeted customers and prove the brand loyalty. Why should brands opt for on-ground activation? Brands can distribute leaflets, pamphlets, and brochures on the street level to create awareness about the product and boost the brand name.Brands can organize events in shopping malls, organize games in a business conference, or partnered with other brands.On-ground activation can be done in a number of ways:

Digital activations ideas